WAYS OF SEEING, WAYS OF BEING: REPRESENTING THE VOICES OF TOURISM
The tourist industry is characterized by ideas, values, as well as symbolic and at times stereotypical structures whose purposes are to enchant, attract, and shape imagination, interpretations, and memories. All this enhances processes of transformation – both cognitive and emotional.
In this process, tourism products, ranging from the most traditional ones such as brochures and guide-books to the most innovative ones such as those pertaining to e-communication in social media present tourists’ ways of seeing and being.
The focus of this conference is tourism in its various linguistic and multimodal representations. The event will explore the constitutive foundations of ‘being a tourist’ and will highlight the multifarious textualization of the tourist experience in different situations and contexts.
For more information visit the CERLIS website.