METM15 plenary talk

Journeying among the disciplines in language consulting: a personal account

Professor Laurence Anthony, Waseda University, Japan and Lancaster University, UK

Language consulting inevitably involves interacting and working with people from disciplines that are far removed from your own. As a result, success in language consulting necessitates not only bringing to the table your own high level of knowledge and experience, but also recognizing and understanding the possibly contradictory knowledge, experiences, and expectations of the client. In my own 25-year career of language consultancy, I have interacted with clients who vary widely on these three dimensions. As a result, I have learned when and where problems might arise and have developed strategies to deal with them. In this presentation, I will offer a personal account of working in language consultancy that hopefully offers lessons and strategies for others working in this exciting and challenging field.

Laurence Anthony is Professor of Educational Technology and Applied Linguistics at the Faculty of Science and Engineering, Waseda University, Japan. He has a BSc degree (Mathematical Physics) from the University of Manchester, UK, and MA (TESL/TEFL) and PhD (Applied Linguistics) degrees from the University of Birmingham, UK. He is a former Director and current Technical English Program Coordinator at the Center for English Language Education (CELESE), Waseda University and was a founding member of the IEEE Professional Communication Society Japan Chapter. For 25 years, he has worked extensively in the area of technical writing, editing, and translation, offering training seminars to some of Japan's biggest international companies. In the area of corpus linguistics, he has developed a wide range of freeware, multiplatform analytical tools, including AntConc, AntWordProfiler, EncodeAnt, and TagAnt. In 2012, he received the National Prize of the Japan Association for English Corpus Studies (JAECS) for his work in this area.