MET workshops

LinkedIn Leaders Playbook and Q&A

This session will provide the latest best practices for individuals who want to build a reliable personal profile presence on LinkedIn without paying for advertising. We will look at profile optimization as well as tips on searching, connecting, posting, commenting and direct messaging.

Facilitator: John Espirian

Purpose: To convey organic LinkedIn best practice for solo operators without the use of ads.

Description: The session will start with a presentation of the latest highlights from the facilitator’s LinkedIn Leaders Playbook course, which will convey the latest best-practice tips for building a personal brand on LinkedIn and improving visibility on the platform. Participants will be given practical tips that they can apply immediately, before we move on to an open question-and-answer session.

Preparation: Participants should have a look at LinkedIn Learner Lounge, which contains about six years’ worth of free advice on LinkedIn best practice. They should also come prepared with their own questions for the Q&A part of the session.

Participant profile: Anyone for whom LinkedIn could be a source of business-related conversations.

Outcome: Participants will be confident that they are making full use of LinkedIn.

About the facilitator: John Espirian is the relentlessly helpful® LinkedIn nerd and author of Content DNA. He leads the Espresso+ community for ethical small business owners who want better online visibility and best-practice advice for LinkedIn. He is the co-organizer of the UK’s first LinkedIn-focused conference, UpLift Live.