METM25 presentation

The art of pricing and mastering sustainable rates

Marián Amigueti, Madrid, Spain; Diana Gordaliza, Madrid, Spain

Many freelance language professionals struggle with pricing their services fairly, exposing themselves to financial instability or undervaluation of their work, and it can be difficult to navigate the complexities of setting professional rates that truly reflect your expertise and align with market demands. In this session, you will learn practical strategies for establishing sustainable pricing structures tailored to your unique business model, mining essential topics such as market analysis, effective negotiation tactics, and methods to communicate your value clearly to clients.

We will address the common challenges around rate-setting, offering actionable insights to help you overcome pricing anxiety, build confidence, and ensure your rates are competitive, sustainable, and reflective of your value.

The session will be structured into three key parts:

• Understanding your value: techniques to assess your skills and define your pricing model
• Market analysis and competitiveness: tools for analysing market trends and identifying your niche
• Negotiation and communication: strategies for effective client negotiations and value-based communication

The presenters will combine expert insights with real-world examples and lead interactive activities, including live polls, case studies, and a Q&A segment.

This session is designed for freelance translators, interpreters, and language professionals at all career stages – whether you're just starting out or looking to refine your business model. It is particularly beneficial for those seeking to optimise their pricing strategies, improve client negotiations, and achieve sustainable financial growth in their language services business.
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About the presenters

	Marián Amigueti is a DE, EN>ES translation and localisation specialist and an expert in branding, marketing, and leadership. She helps translators build strong personal brands and authentic connections. Marián co-leads DUAL with Diana and Maite, focusing on sustainable growth and client relationships.
	Diana Gordaliza is a certified EN<>ES legal translator and interpreter. She works with law firms and B2B clients, offering legal translation, SEO, and copywriting. Passionate about sustainable freelancing, she co-founded DUAL in 2023. Based in Madrid, she balances work with family, fitness, and speciality coffee.